When the team is in place, executives should choose the correct first projects. If the issue lacks relevance to the business, the resulting data project will likely die on the vine, and that could create frustration in the data team. Similarly, if leadership assigns the data team a technically unfeasible task, the team may get discouraged. Ill-conceived strategies, poor governance, or vanity projects can cause staff to resign before the team has a chance to get off the ground.xxxv