The increasing reliance on the cloud is creating new opportunities. Companies can simultaneously address concrete business challenges while working to alleviate the sustainability problems confronting the societies in which they’re long-term stakeholders.
According to the Flexera 2023 State of the Cloud Report, 28% of cloud spending in 2023 was wasted or inefficient. At the enterprise level, awareness is growing that eliminating such waste is critical to improving the financial viability of many organizations.
Reducing operational costs is one benefit of GreenOps. Marketing strengths are another. Both consumers and other businesses are increasingly interested in purchasing from green brands with strong environmental, social, and corporate governance (ESG) credentials.
A survey of the 175 top finance executives by CFO Research revealed that more than half believe their companies will increase revenues through strong sustainability initiatives.2 By implementing a GreenOps program, organizations can address environmental challenges and reap the financial and marketing benefits from their status as a green brand with bona fide ESG commitments.
GreenOps can also boost employee morale and retention by providing them with the sense of purpose that’s so essential to a cohesive company culture. According to the international HR company Adecco, 52% of employed adults feel their companies should be more environmentally aware.3