Effectively integrating data into the business strategy isn’t easy, but can provide sustained competitive advantage, and transformative value to organizations patient and disciplined enough to transform themselves. It is worth doing and worth doing right.
Corporate interest in data and analytics has grown dramatically in recent years. While modern developments in data science provide exciting opportunities for monetization, few companies capitalize on the value of their data. Failures often stem from not treating data like the strategic asset it is.
This Horizon Report details data from the perspective of strategic resources. It explores the features that give data its unique potential to generate value, and how to build a strategy to extract maximum value from these resources. Nuanced understanding of monetization strategies and deployment challenges prime an executive to identify new opportunities and ensure their enterprise has the maturity to capture that value.