If you want to achieve the vision of data-driven decision making at all levels, you must focus on activating operational data with operational analytics.
Cheap compute-storage-enabled cloud data warehouses allow organizations to aggregate disparate data into actionable reports for strategic purposes. But centralizing data in warehouses forces operations teams to wade through scattered tools for relevant information. If analytics leaders want to achieve the vision of data-driven decision making at all levels, they must focus on activating operational data with operational analytics.